The idea & how Penguin BOBO came about

In a world that is becoming more and more digital, for many children, nature and adventure are something they only know from TV or the internet. With Penguin BOBO's KINDER-CLUB® we combine skiing and the experience in the snow with a story that aims to create a very special recognition value and of course memories. Through a tested branding system on the practice areas and in the equipment of the ski schools, we create added value for all our partners.


The story of Penguin BOBO and the resulting unique learning system were developed as early as 1994 on the initiative of the Interest Association of Tyrolean Ski School Entrepreneurs in cooperation with educators - to not only teach the youngest guests perfect skiing technique with a special children's programme, but also to ensure a child-friendly atmosphere around the lessons on the slopes. After a one-month test run of the penguin figure alongside other animal figures in a kindergarten in Innsbruck, the choice fell on the penguin based on the positive response of the target group.

The sophisticated teaching concept is based on a 4-part radio play that tells the adventurous story of penguin BOBO and his journey to the mountains. Building on these stories, Penguin BOBO's KINDER-CLUB® provides its partners with child-friendly teaching materials.

The many positive feedback from children and parents still confirms the sustainability of our system created in 1994.